Get a handle on hydration with the Reduce Cold1 Mug. This go-anywhere mug holds 40 ounces of your favorite drink, keeps cold for up to 40 hours, and now fits even more cupholders so you can stay sipping even on your busiest days. Easily keep track of hydration thanks to the Cold1's new inner ounce markings—not to mention, the new Soft Sit base keeps your mug (and furniture) lookin’ good and safe from mishaps. With a versatile 3-position lid that lets you sip, drink, or gulp, the Cold1 Mug is your essential hydration companion for wherever your day takes you.